June 19, 2012

One King’s Lane

Flash-sale site, One King’s Lane (OKL) tapped Spruce Media in 2011 to drive a proactive Facebook marketing campaign. The goal was to deliver maximum traffic from Facebook at a consistent level while meeting target cost per registration based on return on investment of purchasing behavior.

“Spruce Media’s strategic approach to audience design and media optimization has allowed us to quickly find new fans for Sealy on Facebook incredibly efficiently. The Spruce Media team is one of our best ad partners, they consistently deliver high quality new users while making recommendations to improve creative, messaging and metrics. Using the Spruce Media platform we nearly doubled our fan base and reduced our average cost per fan by 25%” Tom Donovan, Digital Manager Haworth Media

“Spruce Media is one of our best ad partners, consistently delivering high quality new users while making recommendations to improve metrics.”

Sealy
Walmart