…The new combined ad unit will be an ad with social context at the top. Andrew McDermott, Vice President of Product for Facebook ad firm Spruce Media, cheered that move. “By automatically including stories, or social context, in ads whenever relevant, Facebook is improving the performance that marketers will get from their media budgets” READ MORE >
This year’s 100 top companies — plus 35 to watch — are transforming the digital media paradigm into a vital new distribution pathway for forward-thinking, technology-minded product developers and their consumers.
The seventh annual AlwaysOn OnMedia 100 represents a bold list of the top emerging companies creating new business opportunities in the world of media, advertising, marketing, social commerce, branding, and public relations. READ MORE >
Spruce Media releases the latest data and information on Facebook Marketing: Partner Categories, Nielsen OCR for PMDs, CPA Bidding, CPCs Down, more media at more effective rates for advertisers. READ MORE>
Spruce Media, a Facebook Strategic PMD, Fully Integrates Nielsen Online Campaign Ratings Capabilities
Working With Nielsen and Industry Leading Brands in Conjunction With Facebook, Spruce Media Now Delivers Nielsen Online Campaign Ratings Reports at Scale. Read more >
Our VP of Product and Operations, Andrew McDermott weighs in on Facebook’s new targeting capabilities and how it can impact the greater display advertising ecosystem. READ MORE>
“Spruce Media’s strategic approach to audience design and media optimization has allowed us to quickly find new fans for Sealy on Facebook incredibly efficiently. The Spruce Media team is one of our best ad partners, they consistently deliver high quality new users while making recommendations to improve creative, messaging and metrics. Using the Spruce Media platform we nearly doubled our fan base and reduced our average cost per fan by 25%” Tom Donovan, Digital Manager Haworth Media